News; Timberland Celebrated Environment Activism-Themed Festivals

These daylong community greening and concert events will take place in Boston (October 1, 2008); New York (October 4, 2008); Los Angeles (October 11, 2008); and San Francisco (October 18, 2008). The ‘Dig It’ initiative supports Timberland’s commitment to green 300 communities globally in the next two years and celebrates the new Timberland footwear collection.

Digging by day: community greening

For the daytime community greening events, Timberland will partner with American Forests, the non-profit organization focused on planting trees for environmental restoration and pioneering the science and practice of urban forestry. Timberland and American Forests will enlist approximately 200-300 volunteers to help plant trees in each city with the aid of local partners, including New York Restoration Project (NYRP) in New York; North East Trees in Los Angeles; and Friends of the Urban Forest (FUF) in San Francisco. Each organization will target an environmentally neglected area in their city and plant trees, clean sites, and educate neighbors about the importance of maintaining these new green spaces in their communities.

‘American Forests’ Global ReLeaf program is proud to partner with Timberland on the Earthkeepers ‘Dig It’ project. Together with our local partners and hundreds of volunteers (these volunteers will wear Timberland shoes) we will be transforming areas of need into areas of green by planting trees and improving the environment in local communities. This environmental action at the local level is a hands-on experience for everyone involved but the benefits of clean air, storm water control and cooling shade are there for everyone in the community to share,” said Deborah Gangloff, executive director of American Forests.